He studied at primary and middle school in Izmir. He did his undergraduate, postgraduate, and doctorate studies in Paris, France at Pantheon/Sorbonne University. He completed his doctorate thesis with the title of "Televizyonun Azgelişmiş bir Ülke Üzerindeki Etkileri" (The effect television has on underdeveloped countries). He started working as a lecturer at the Ege University Fine Arts Faculty Cinema-TV department in 1979 and then the Dokuz Eylül University Fine Arts Faculty Cinema-TV department in 1985. He became an Associate Professor in 1988 and Professor in 1994. He worked as the Head of Department at the Dokuz Eylül University Fine Arts Faculty Cinema-TV Department until he retired. Along with Scriptwriting and Film Semiotics lessons, he gave lessons on Simulation Theory and was the first to give this lesson in Turkey. He also enabled famous theorists such as Jean Mitry, Christian Metz, and Jean Baudrillard to become known in Turkey. Although this author has many published researches in the field of cinema, communication, and culture, he also has personal studies including: İşitsel ve Görsel Anlam Üretimi (Audial Meaning Production), Sinemada Anlam ve Anlatım (Meaning and Portrayal in Cinema), Kültür (Culture), Politika ve Sinema (Politics and Cinema), Çağdaş Türk Toplumu ve Kültürü Üzerine İronik Bir Varsayım (An ironic assumption on the modern Turkish people and culture), Eski Dünya'ya Yeni Bir Bakış (New view in and old world), Kuramsal Bir Deneme Kitap I-II-III (theoretical trial book I-II-III), Kapitalizmin Öncesi Evrensel Kültür/ Zihniyetten Günümüze/ Osmanlı ve Ötekiler (Global culture pre-capitalism/ From mentality to today/Ottomans and others and translations such as: The Aesthetics and Psychology of the Cinema (Jean Mitry), In the Shadow of the Silent Majorities, Or, the End of the Social (Jean Baudrillard), Forget Foucault (Jean Baudrillard), The Mirror of Production (Jean Baudrillard), Simulacra and Simulation (Jean Baudrillard), A Semiotics of the Cinema (Christian Metz). He is an author and scientist who has a wide knowledge of anthropology, psychoanalysis, visual sciences, sociology, history, economy, simulation theory, and language.